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About Us

The Forty Group is a full-service public relations, marketing and communications agency based in the heart of the Heartland… Indianapolis, Indiana.

Our corporate office is located in Downtown Indianapolis, just steps away from two of the largest sports venues in the country — Bankers Life Fieldhouse (home to the Indiana Pacers) and Lucas Oil Stadium (home to the Indianapolis Colts). We’re also in the middle of the city’s growing restaurant, nightlife and shopping districts.

The location has significance for The Forty Group … when the company started more than 10 years ago, the focus was on helping professional athletes improve their brand and their footprint in the community.

Although athletes are still a large segment of The Forty Group’s clientele, we also work with local and national not-for-profits, small businesses, large corporations and entrepreneurs.

The Forty Group is small in number (that’s by design), but mighty in the power and expertise that we bring to each project. With more than 25 years of experience in public relations, marketing and communications, we’re known for bringing the goods each and every time.



Our Services Case Studies

What We Do

The Forty Group uses proven marketing, public relations and brand strategies, but adds an innovative twist to ensure that our clients always put their best foot forward and remain steps ahead of everyone else.

We plan, market and manage local and national projects in-house, giving each project our undivided attention and a personal touch.

Shelby Roby-Terry

CEO and Founder of The Forty Group

The Forty Group is the brainchild of communication guru Shelby Roby-Terry. (We know, the name has a certain ring to it.)

This former news reporter, editor and avid sports fan started the company to solve the many PR, marketing and communications mishaps she watched individuals (business owners, athletes, entertainers) and companies make in the more than 20 years she has worked in the fields of journalism, marketing and PR.

What she has created and nurtured is a full-service communications agency that caters to a diverse clientele, one that has a knack for treating each client as if they’re the only one in the room.

Know as the “queen of innovation,” Shelby and her team masterfully and deftly craft unique events and strategies in marketing, PR and brand-awareness that leave lasting impressions.